In 2010 i was fortunate to form part of the creative team of Crispin+Porter & Bogusky responsible for the release of the new big family of Volkswagen Jetta. The first phase of the project consisted on the design, production, and execution of the Jetta line brochures. The Jetta line consisted of the Jetta sedan, wagon TDI (Turbo Diesel Injection), and the TDI wagon.
As one of the biggest brochures in the Volkswagen assembly line, it also required an extensive production, from the design phase which took place in Miami,FL, to photo production which took place in Los Angeles, CA.
In this Project i had 100% involvement in every single step along the way, such as setting up the scenes for the lifestyle and product shots, art and photo direction on set, wardrobe, and layout design of the final book which circulated worldwide.
Till this day, this still remains as one of the most gratifying experiences of my career, exposing me to a very big challenge at what you can say was an early age. Working side by side with some of the best creatives in the country, amazing production teams, post-production teams, and photographers that at an early stage of my career sparked my interest in pursuing photography as well.