2014 has been a big year for singer songwriter MARC ANTHONY, and as it looks, it still doesn't even flirt with coming to an end, but the same goes for NET10 Wireless.
As sponsors of part of the tour and the singer's newly released music video, we were assigned by NET10 to develop a 360º campaign to not only promote his big back to back 2 date show in Miami, but also to promote a sweepstakes for a chance to win front-row tickets to see the show, and for Puerto rico, an all-expenses paid trip to fly to Miami and see him on October 3rd, 2014.
The campaign consisted of print, out of home, digital direct-marketing, microsite development, and social media (Vine, Instagram, Facebook & Twitter).