DISH | Juntos Llegamos

This particular project is one that is very dear
to me for a number of reasons, both emotional
and work-wise.

Earlier this year we were on production in
Puerto Rico, a production that was originally
scheduled for the last quasar of last year but this
was affected by hurricanes Irma and Maria.
Hurricanes that as we are aware today devastated
the island in catastrophic proportions.

While the brand was looking to push their
communications towards functionality and
reliability as the only provider up and running after
the storm, we took the initiative of proposing a
brand message of hope and optimism to the people
of Puerto Rico. 

In an effort to bring this message of strength
and optimism to the island during these hard
times I took the initiative of proposing an online
video on behalf of the brand while using
Adriana Diaz, a young local olympic athlete who
is also a sign of a bright future for the island.

For three days I was able to drive to the interior
of the island, visiting small and remote towns
which were heavily devastated by the storms and
some of which are yet to get their electricity back.
I went to these town with the intention to capture
some footage of the locals on their everyday activities,
working, commuting in an effort to show how boricuas
all around the island are moving towards the
reconstruction of their roads, their towns and for some,
their homes.

Speaking for the whole island through the voice of
Adriana I was able to write about her and use her
story and her point of view as a metaphor for the
boricua in general.

“This was a very particular project because it
was the first time I’ve connected, written, filmed
and edited a project. A project which the client
believed in so much, that, without expecting it it
would go on to not only run as a digital content
video for Facebook but would go on to run on
brand spot.”

I hold a very special place in my heart for the
island of Puerto Rico and it’s people. This is an
island that through my years has given me a lot to
enrich myself in very essential ways through music,
for my career and for the simple fact the it’s one of
the places where I go and it reminds me the most
of being back home. When you’re far away from your
family and from the country you like to call home, this
is something you grow to appreciate dearly.